We use Personal Data in the following ways:
- Improving and Developing our Services. We use analytics on our Sites to help us analyze your use of our Sites and Services and diagnose technical issues. We also collect and process Personal Data through our different Services, whether you are an End User, End Customer, Representative or Visitor, to improve our Services, develop new Services and support our efforts to make our Services more relevant and more useful to you.
- Communications. We will use the contact information we have about you to perform the Services. We may communicate with you using the contact information we have about you to provide information about our Services, invite you to participate in our events or surveys, or otherwise communicate with you for our marketing purposes, provided that we do so in accordance with applicable law, including any consent or opt-out requirements. For example, when you submit your contact information to us or when we collect your business contact details through our participation at trade shows or other events, we may use the information to follow-up with you regarding an event, send you information that you have requested on our products and services and include you on our marketing information campaigns.
- Social Media and Promotions. If you choose to submit Personal Data to us to participate in an offer, program or promotion, we will use the Personal Data you submit to administer the offer, program or promotion. We will also use that Personal Data and Personal Data you make available on social media to market to you unless we are not permitted to do so.
- Compliance with Legal Obligations. We use Personal Data to meet our contractual and legal obligations.
In addition to the ways described above, we share Personal Data in the following ways:
- Affiliates. We share Personal Data with other affiliated entities. When we share with these entities, it is for purposes identified in this Policy.
- Service Providers or Processors. In order to provide Services to our Business Users and End Users and to communicate, market and advertise to Visitors and End Users regarding our Services, we will rely on others to provide us services. Service providers provide a variety of critical services, such as hosting (storing and delivering), analytics to assess the speed, accuracy and/or security of our Services, identity verification, customer service, email and auditing. We authorize such service providers to use or disclose the Personal Data that we make available to perform services on our behalf and to comply with applicable legal requirements. We require such service providers to contractually commit to protect the security and confidentiality of Personal Data they process on our behalf.
- Financial Partners. “Financial Partners” are financial institutions that we partner with to offer the Services. We share Personal Data with certain Financial Partners to provide the Services to the associated Business Users.
- Others with Consent. In some cases we may not provide a service, but instead refer you to, or enable you to engage with, others to get services (e.g. professional services firms that we partner with). In these cases, we will disclose the identity of the third party and the information that will be shared with them and seek your consent to share the information.
- Corporate Transactions. In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, sale, joint venture, assignment, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, we may share Personal Data with third parties in connection with such transaction. Any other entity which buys us or part of our business will have the right to continue to use your Personal Data, but subject to the terms of this Policy.